About
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Who We Are
Canada’s first Bitcoin-native company focused on building shareholder value in Bitcoin by accumulating a significant Bitcoin inventory and deploying it across innovative Bitcoin services.
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Mission
Grow Bitcoin per Share (BPS) for investors over time through strategic corporate finance and institutional Bitcoin lending, liquidity and collateral services.
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Vision
Contribute to the growth of the Bitcoin network by building innovative financial services that create lasting value for shareholders.
Executive Management
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Elliot Johnson
CEO, CCO and Director
Mr. Johnson is the Chief Executive Officer, Chief Compliance Officer, and a Director of Bitcoin Treasury Corporation. Mr. Johnson brings extensive experience in digital asset management, product development, and operational leadership. As CIO and COO of Evolve, he was instrumental in launching some of Canada’s first crypto investment vehicles, including the spot Bitcoin ETF (EBIT) and Ether ETF (ETHR). Evolve now manages nearly $300 million across six crypto ETFs, all offering daily liquidity and institutional-grade custody. Mr. Johnson’s deep expertise in building and overseeing the infrastructure behind physically settled crypto products is directly aligned with BTCT’s Bitcoin treasury and lending strategy.
Prior to joining Evolve and BTCT, Mr. Johnson was Senior Vice President, Retail Markets at Fiera Capital Corporation, a prominent Canadian investment management firm. Prior to this role, Mr. Johnson served as COO of Fiera Quantum Limited Partnership, an alternative investment manager. From 2010 to 2012, Mr. Johnson led technology management for a number of business lines at National Bank of Canada. Prior to 2012, he spent 13 years providing investment banking, institutional sales and trading and research services to corporate clients and institutional investors through its capital markets division, GMP Capital Corp., a diversified financial services firm primarily focused on wealth management and operations clearing. Mr. Johnson engaged in a variety of management roles across institutional brokerage, wealth management and asset management businesses. Mr. Johnson holds the Canadian Investment Manager (CIM) designation, the Derivatives Markets Specialist (DMS) designation and is a Fellow of the Canadian Securities Institute (FCSI). From 2016 to 2020, Mr. Johnson served on the board of Trinity College at the University of Toronto as the Chair of the Committee on Investments. Mr. Johnson currently serves as Chair, President and a trustee of the Upper Canada College Foundation and is also a trustee of the US based Upper Canada Educational Foundation.
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Kaitlin Thompson
COO
Ms. Thompson is the Chief Operating Officer of Bitcoin Treasury, where she leads trading operations, treasury strategy, and corporate development efforts. She also serves as Vice President, Product Strategy at Evolve ETFs. Her leadership in product development and research spans both traditional and digital asset strategies, bringing a unique blend of traditional finance and crypto-native experience. Prior to joining Evolve, Ms. Thompson spent several years at Mackenzie Investments, where she held progressively senior roles across the firm. She began her career in Mackenzie’s Business Management Rotational Program, gaining cross-functional experience in product strategy, operations, and distribution. She then moved into a Business Development Manager role, working closely with advisors across the country. Ms. Thompson holds a Bachelor of Commerce from Queen’s University (2018), is a CFA Charterholder (2022), and completed the Canadian Securities Course in 2018. She currently serves as Co-Chair of Women in ETFs Canada, the Canadian chapter of a global organization with over 12,000 members and 32 chapters worldwide.
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Heather Sim
CFO and Corporate Secretary
Ms. Sim is the Chief Financial Officer and Corporate Secretary of Bitcoin Treasury Corporation, where she leads financial reporting and governance. Ms. Sim is a Chartered Professional Accountant with experience working in public audit and assists public companies navigate regulatory markets in Canada and the United States. Her expertise spans financial controls, reporting, and compliance in the crypto and capital markets sectors. Ms. Sim has been President of Treewalk (formerly ACM Management Inc.), a business which assists public companies and private companies seeking to go public, since September 2019. As part of her work with Treewalk, Ms. Sim was CFO of VSBLTY Groupe Technologies Corp., a software company listed on the Canadian Stock Exchange and providing digital retail solutions, including QR codes and mobile apps, from March 2020 to August 2021. Since August 2021, Ms. Sim has also been leading the public reporting for DMG Blockchain Solutions Inc. (a TSX-V listed company that manages, operates, and develops end-to-end digital solutions to monetize the blockchain ecosystem). Ms. Sim was appointed as CFO of DMG Blockchain Solutions Inc. in August 2021, Corporate Secretary in November 2022 and to the board of directors in April 2023.
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Keith Crone
CMO
Mr. Crone is the Chief Marketing Officer of Bitcoin Treasury Corporation, where he leads brand strategy, investor communications, and marketing initiatives. Mr. Crone brings over 25 years of experience in sales and marketing of investment products. Mr. Crone currently serves as CMO of Evolve. Prior to his role at Evolve, Mr. Crone served as Vice President, Retail Markets at Fiera Capital Corporation, a prominent Canadian investment management firm with over $100 billion in assets under management. Mr. Crone served as Vice President and Partner of Propel Capital Corporation (which was acquired by Fiera Capital Corporation in September 2014). Propel Capital Corporation developed, managed and distributed investment solutions for Canadians through TSXV-listed and managed funds. Propel Capital Corporation raised approximately $1 billion in structured products within its five years of operation. Prior to Propel Capital Corporation. Mr. Crone served as Senior Vice President, Sales within JovFunds Inc., the speciality investment arm of Jovian Capital Corporation, a financial holding company that provided a range of financial services, primarily in the private wealth management market.
Board of Directors
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Raj Lala
Chairman and Director
Mr. Lala is the Chairman of the Board and a Director of Bitcoin Treasury Corporation. Mr. Lala is CEO of Evolve ETFs and, under his leadership, Evolve has grown to over $7 billion in AUM across 35 ETFs, including six crypto-focused mandates, generating significant recurring revenue.
Prior to joining Evolve and BTCT, Mr. Lala was Executive Vice President and Head of Retail Markets for Fiera Capital Corporation, a prominent Canadian investment management firm with over $100 billion in assets under management. Mr. Lala co-founded and served as President and CEO of Propel Capital Corporation (which was acquired by Fiera Capital Corporation in September 2014). Propel Capital Corporation provided structured investment products for Canadian retail investors. Propel Capital Corporation raised approximately $1 billion in structured products in its five years of operation. Prior to Propel Capital Corporation, Mr. Lala worked with Jovian Capital Corporation, a financial holding company that provided a range of financial services, primarily in the private wealth management market. Mr. Lala held several roles at Jovian Capital Corporation including President of JovFunds Inc., an asset management division of Jovian Capital Corporation. Jovian Capital Corporation is a Canadian asset management firm that offered mutual funds and alternative investment products for retail and institutional investors. Mr. Lala holds a bachelor’s degree in economics from the University of Toronto (1994).
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Michael Simonetta
Director
Mr. Simonetta is a Director of Bitcoin Treasury Corporation. Michael acts as Chairman of Evolve ETFs. Mr. Simonetta was one of the founding partners of First Asset Management Inc., a Canadian investment firm, and served as its President and CEO from 1997 to 2006. At the time First Asset Management Inc. was sold in 2005, First Asset Management Inc. managed in excess of $30 billion in assets and was one of Canada’s top ten largest companies in the pension and high net worth asset management business. First Asset Management Inc.’s affiliates have included: Beutel, Goodman & Company Ltd.; Foyston Gordon & Payne, Inc.; Deans Knight Capital Management Ltd., Montrusco Bolton Investments Inc.; Covington Capital Corporation; First Asset Funds Inc. (formerly Triax Capital Corporation); and Northwest Mutual Funds Inc. First Asset Management Inc. was sold in 2005 to Affiliated Managers Group, Inc., a publicly listed investment management company based in Boston. Mr. Simonetta is a member of the Institute of Chartered Accountants of Ontario, obtaining his C.A. designation in 1984 while achieving Top 20 Honour Roll standing, and holds a Bachelor of Arts from the University of Waterloo (1983 – Gold Medal).
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Patrick McBride
Director
Mr. McBride is a Director of Bitcoin Treasury Corporation. Mr. McBride brings experience in structured product syndication and capital markets, contributing to the Resulting Issuer’s distribution strategy and investor access, particularly within the institutional channel.
Mr. McBride works as a consultant for Hickson Capital, a capital markets advisory business. From 2016 to 2021, Mr. McBride worked as Managing Director, Head of Origination Investment Banking at Eight Capital, a wholly-owned Canadian, full-service investment dealer. From 2012 to 2016, Mr. McBride worked as Managing Director, Head of Institutional Sales at Dundee Securities, a full-service investment holding company that focuses on wealth management, resources, agriculture and real estate. Prior to these roles, Mr. McBride worked as the Managing Director, Institutional Sales at Canaccord Genuity Group Inc., the leading independent full-service financial services team. Mr. McBride holds a bachelor’s degree in science from the University of Toronto (1998).